Investible has participated in a seed funding round for LIGR, which enables sports organisations and broadcasters anywhere in the world to produce professional real-time graphics and animations, no matter their experience, size or budget.
The round was led by Alston Elliot Graphics (AEG), one of the world’s leading broadcast graphics services companies. AEG produces graphics for the Rugby World Cup, the International Cricket Council (ICC), the Cricket World Cup, Star India, the Indian Premier League, the English Premier League and many other international and domestic sports competitions across the globe.
Much like Canva has disrupted the traditional graphic design industry, LIGR has developed an automated, templated, and easy to use graphics software platform for live sports streams.
The cost and complexity of traditional graphics solutions limits professional and personalised graphics to the world’s biggest sports organisations. LIGR’s solution enables the remaining 90% of sports organisations to add ‘TV’ quality, templated broadcast graphics to their streams, from anywhere in the world and without a graphics operator.
LIGR was started by Luke McCoy, who previously founded sportstech company VPA Technologies and his long time friend and software developer Adam Burke.
“We’re democratising sports live graphics and streaming, making it easy for organisations of all sizes to professionalise, standardise and commercialise their broadcasts.”
“We’ve spent the last two years listening to broadcasters and sports organisations and building a product that empowers them to engage and grow their audience, attract fans and sponsors, scale their production and create professional-grade streams, without the expense or complexity.”
While Investible’s investment was finalised ‘pre-COVID-19’, Investment Director Daniel Veytsblit says the impact of the coronavirus on live sporting events only strengthens the need for LIGR’s solution.
“Crowd sizes may continue to be restricted as live sport resumes. More than ever, sports organisations will need new, more effective ways to monetize the game and attract new fans. LIGR is well-placed to capture this demand by making professional and engaging live sports streams more affordable for organisations of all sizes across a wide variety of sports,” said Veytsblit.
“LIGR has built an impressive tech platform that is simple for customers to use and inherently scalable. Combined with the vision, experience and determination of Luke, Adam and their team, we are excited to support their journey,” he added.
The Investible group of companies includes various entities who are corporate authorised representatives (CAR) of Boutique Capital Pty Ltd (BCPL) AFSL 508011. The full list of entities are detailed here.
CAR has taken all reasonable care in producing all the information contained in the website including but not limited to reports, tables, maps, diagrams and photographs. However, CAR will not be responsible for loss or damage arising from the use of this information. The contents of this website should not be used as a substitute for detailed investigations or analysis on any issues or questions the reader wishes to have answered.
You may download the information for your own personal use or to inform others about our materials, but you may not reproduce or modify it without our express permission. To the extent to which this website contains advice it is general advice only and has been prepared by the Company for individuals identified as wholesale investors for the purposes of providing a financial product or financial service, under Section 761G or Section 761GA of the Corporations Act 2001 (Cth).
The information in this website is not intended to be relied upon as advice to investors or potential investors and has been prepared without taking into account personal investment objectives, financial circumstances or particular needs. Recipients of this information are advised to consult their own professional advisers about legal, tax, financial or other matters relevant to the suitability of this information.
Any investment(s) summarised in this website is subject to known and unknown risks, some of which are beyond the control of CAR and their directors, employees, advisers or agents. CAR does not guarantee any particular rate of return or the performance, nor does CAR and its directors personally guarantee the repayment of capital or any particular tax treatment. Past performance is not indicative of future performance.
All investments carry some level of risk, and there is typically a direct relationship between risk and return. We describe what steps we take to mitigate risk (where possible) in the investment documentation, which must be read prior to investing. It is important to note risk cannot be mitigated completely.
Whilst the contents of this website is based on information from sources which CAR considers reliable, its accuracy and completeness cannot be guaranteed. Data is not necessarily audited or independently verified. Any opinions reflect CAR’s judgment at this date and are subject to change. CAR has no obligation to provide revised assessments in the event of changed circumstances. To the extent permitted by law, BCPL, CAR and their directors and employees do not accept any liability for the results of any actions taken or not taken on the basis of information in this website, or for any negligent misstatements, errors or omissions.
Subscribe to our newsletter
Be the first to receive the latest news, insights and resources from Investible
You are now subscribed !
Oops! Something went wrong while submitting the form.