Investible has participated in a seed funding round for MerchantSpring, a leading multi-marketplace management platform that gives retailers the insights they need to sell more successfully across the world’s most popular marketplaces.
Today, many small businesses are looking for new ways to remain competitive, particularly amidst challenging retail conditions and in the wake of COVID-19. With popular marketplaces like Amazon, eBay, Catch and The Iconic now capturing 58% of the global ecommerce market, MerchantSpring provides retailers with a simple, cost-effective solution to increase their sales power.
MerchantSpring’s self-service SaaS platform Marketplace Manager gives sellers a single view of all of their marketplace stores, making it easier for businesses of all sizes to optimise their product listings, improve SEO performance and increase sales across multiple countries and platforms. Customers have included major brands such as Coles, Petstock, Jeanswest, L'Oreal and Brita.
“The average retailer is across three to four marketplaces today and is likely to be on six to eight marketplaces in three years, so it’s getting harder and harder for business owners to effectively manage these channels,” said MerchantSpring CEO and co-founder Paul Sonneveld.
“We have built a platform that provides a holistic view of your sales health as well as practical recommendations and strategies you can use to drive sales,” he added.
Before starting MerchantSpring, Mr Sonneveld served as General Manager at Catch.com.au (previously known as Catch of the Day) and in senior roles at Coles. He then joined cofounder James Dihardjo to build out the successful marketplace services arm of MerchantSpring, which now boasts more than 65 clients across a wide range of retail and wholesale categories.
In total, its team has optimised more than 15,000 products on marketplaces across multiple countries; with much of that insight being used to drive the development of its SaaS product.
“Early validation of product-market fit is important. MerchantSpring’s Services business has demonstrated that merchants of all sizes need effective tools and resources to expand their sales reach and optimise their performance,” said Daniel Veytsblit, Investment Director, Investible.
“MerchantSpring has a detailed roadmap to integrate with marketplaces globally in the next three years, providing their customers an efficient method to scale globally."
MerchantSpring is the fourth new investment for the Investible Early Stage Fund in 2020 to date. Investible has now made 22 investments from that fund.
The Investible group of companies includes various entities who are corporate authorised representatives (CAR) of Boutique Capital Pty Ltd (BCPL) AFSL 508011. The full list of entities are detailed here.
CAR has taken all reasonable care in producing all the information contained in the website including but not limited to reports, tables, maps, diagrams and photographs. However, CAR will not be responsible for loss or damage arising from the use of this information. The contents of this website should not be used as a substitute for detailed investigations or analysis on any issues or questions the reader wishes to have answered.
You may download the information for your own personal use or to inform others about our materials, but you may not reproduce or modify it without our express permission. To the extent to which this website contains advice it is general advice only and has been prepared by the Company for individuals identified as wholesale investors for the purposes of providing a financial product or financial service, under Section 761G or Section 761GA of the Corporations Act 2001 (Cth).
The information in this website is not intended to be relied upon as advice to investors or potential investors and has been prepared without taking into account personal investment objectives, financial circumstances or particular needs. Recipients of this information are advised to consult their own professional advisers about legal, tax, financial or other matters relevant to the suitability of this information.
Any investment(s) summarised in this website is subject to known and unknown risks, some of which are beyond the control of CAR and their directors, employees, advisers or agents. CAR does not guarantee any particular rate of return or the performance, nor does CAR and its directors personally guarantee the repayment of capital or any particular tax treatment. Past performance is not indicative of future performance.
All investments carry some level of risk, and there is typically a direct relationship between risk and return. We describe what steps we take to mitigate risk (where possible) in the investment documentation, which must be read prior to investing. It is important to note risk cannot be mitigated completely.
Whilst the contents of this website is based on information from sources which CAR considers reliable, its accuracy and completeness cannot be guaranteed. Data is not necessarily audited or independently verified. Any opinions reflect CAR’s judgment at this date and are subject to change. CAR has no obligation to provide revised assessments in the event of changed circumstances. To the extent permitted by law, BCPL, CAR and their directors and employees do not accept any liability for the results of any actions taken or not taken on the basis of information in this website, or for any negligent misstatements, errors or omissions.
Subscribe to our newsletter
Be the first to receive the latest news, insights and resources from Investible
You are now subscribed !
Oops! Something went wrong while submitting the form.